It is going to require a comprehensive marketing strategy and that is where the right tactics come into action. here are the tactics that are going to matter the most.
Whether you are building an account on Instagram, Facebook, and/or Twitter, you want to have a presence on these platforms to the best of your ability.
These platforms are packed with thousands of potential leads that are searching for a good tree service company. You can show your results on these platforms, speak to potential customers, and just set the tone for your company.
Search Engine Optimization
With this, you are going to be writing blog posts on your website and trying to rank on Google for specific keywords such as “best tree service in XYZ city.”
You are also going to want to rank your homepage by using the right keywords. It takes time to perfect, but this is more of a long-term strategy that can yield impressive results when done properly. Take your time working on the SEO campaign and ensure you are learning as much as possible along the way.
Google Ads & Search Engine Marketing
Search engine marketing remains one of the fastest ways to generate leads. You are going to have a set budget, target the audience in your area, and then see the leads come in.
Is it going to be affordable? It won’t be in the beginning, but when you start to fine-tune the campaigns, you will see impressive results.
This is one of the more consistent ways to generate traffic while you build up free methods on the side likes SEO.
Build A Tree Care & Service Blog
This is one of, if not the best ways to grow your tree service. It takes a bit of time and that is what scares businesses away from blogging, but it needs to be happening.
Companies with blogs get and average of 67% more leads than those without blogs.
What you want to do is build a knowledgeable blog illustrating that you are aware of what problems your ideal customer has and that you have the expertise to solve them.
You want to share information that potential leads can dig through and learn more about.
This is information that is going to put your business in a good light and people will begin to trust what you have to suggest. This is when they call you and set up an appointment.
Plus, this is going to help you rank on Google and Bing too!
A lot of businesses don’t think this is a valid solution but it can offer tremendous value when done the right way.
In essence, you are going to take advantage of websites such as Craigslist or Kijiji to spread the word about your business. People look for tree services on these websites, so ignoring them is never a good idea. This is how a lot of businesses swoop in and make money.
You want to be right there with them as that is going to matter in the long-run. The more ads you put up, the easier it is going to be to find new leads.
Create a Relevant Podcast
This is a unique lead generation tactic but it has been working across several niches. The idea behind doing this is to put a voice to your brand and show that you are the real deal when it comes to tree services. You want to showcase your knowledge to the world and educate them.
This can be done in several ways but the idea remains to welcome guests to your podcast and as a result advertise to their followers too.
Over time, you are going to have quite the audience on your hands and this will convert into sales.
Network within the Industry
Networking is still a powerful way to spread the word and build connections. You can do this within your industry using platforms such as LinkedIn.
What does this do for your business?
The idea is to find shoulder niches that are going to want to build a connection with you. For example, perhaps there is a renovation company that does work inside homes. Why not link up with them and find a way to advertise your service through their specialists?
It can become a two-for-one deal where clients get a discount on both services when they buy them together. This works for both parties and adds value to the client’s situation.
Build Links to Your Website
Building authoritative backlinks to your website makes a difference. This means you are going to have other websites in the industry link back to your website from their webpages.
How are you going to go about doing this?
The best option is to offer a guest post on their blog. You can use your knowledge as a way to incentivize the exchange and then get a backlink citing your website. It is a good trick that starts to build up when you want to rank on Google or Bing for free leads.
It is these lead generation tactics that are going to matter the most when you are trying to build an online presence for your business. Take your time while going through these strategies and make sure offline strategies are incorporated into the mix too.
This is how you are going to push the business to the next level.