Site Structure and Navigation for SEO: Why They Matter

man designing website navigation

Think about the last time you went to a website that you hadn’t been to before. How easy was it to find what you were looking for? If it wasn’t easy, chances are you left that website pretty quickly. It’s deceptively simple, but this is why site structure and navigation are so important for SEO.

If your website is difficult to navigate, people will leave without taking any action, which will hurt your ranking in the search engines. This article will discuss the importance of site structure and navigation and how you can improve them both.

Understanding Site Structure and Navigation

Site structure refers to how your website is organized. This includes things like the hierarchy of your pages and the way they are linked together.

Navigation is how people move around your website. It includes things like menus, links, and search bars. Good site structure and navigation should make it easy for both users and search engines to find the information they are looking for.

Why Site Structure and Navigation Matter for SEO

Site structure and navigation are essential for SEO because they can help improve the user experience on your website. As mentioned before, if people can’t find what they’re looking for, they’re likely to leave.

This will increase your bounce rate, which is a metric that Google looks at when determining your ranking. A high bounce rate can hurt your SEO because it signals to Google that people are not finding what they’re looking for on your website, which puts the relevancy of your site into question.

For example, let’s say you have a website about car parts. If someone searches for “car tires,” they should be able to easily find the page on your website that sells tires. If they can’t, they’re likely to go to a different site. This would increase your bounce rate and could hurt your ranking for that keyword.

In addition to improving the user experience, good site structure and navigation can also help search engines index your website more effectively. Search engines use things like your site’s hierarchy and the anchor text of links to understand what each page is about. If your site is well-organized, it will be easier for search engines to crawl and index your pages, leading to better rankings in the search results.

For example, let’s say you have a website with three main sections: cars, parts, and services. Each of these sections has several pages. The home page has links to all of the pages in each section. The car section might have pages for different makes and models, while the parts section would have pages for different types of parts. The services section might have pages for different types of services.

If each page is well-linked to the other pages in its section, it will be easier for search engines to understand what the page is about and how it fits into the overall website.

What Is the Best Website Structure for SEO?

One of the best structures for websites is hierarchical. This means that the home page links to the main sections of the site, which each link to their respective pages.

For example, if you have a website about bicycles, the home page might link to the sections for mountain bikes, road bikes, and BMX bikes. Each of those pages would then link to the different types of bicycles in that category.

This structure is easy for both users and search engines to understand and navigate. It also allows you to link internally to other relevant pages on your website, which can help improve your SEO.

Other website structures include:

  • Linear: pages are organized in a sequence.
  • Webbed: a web built out from the main page, with parent pages that each have subpages.
  • Database: a complex structure with a bottom-up approach mainly designed for use with search tools.


Though each structure has its own advantages and disadvantages, the hierarchical structure is generally considered to be the best for SEO. It’s also the easiest to implement.

How to Implement a Hierarchical Site Structure

If you’re starting a new website, the best way to implement a hierarchical site structure is to plan it out before you start building. Make a list of all the main sections of your website and what pages will be in each section. Once you have that, you can start linking the pages together.

You can still implement a hierarchical site structure if you already have a website. First, take a look at your current site structure and see if it’s easy to navigate. If it’s not, make a list of all the pages on your website and reorganize them into sections.

Once you have a good idea of your new site structure, you can start linking the pages together. If you’re not sure how to do this, you can hire a web developer or SEO professional to help you.

How to Create Effective Navigation for Your Website

Creating effective navigation for your website is essential for SEO and the user experience. Here are some tips to help you create navigation that is both effective and user-friendly:

  • Use a hierarchical structure. As we mentioned before, this is the easiest for users to understand and navigate.
  • Use clear and descriptive text for links. This will help users understand where they will be taken when they click on a link.
  • Use drop-down menus sparingly. They can help organize a lot of information, but they can also be confusing for users. If you do use them, make sure the options are straightforward and easy to understand.
  • Use breadcrumbs. Breadcrumbs are a type of navigation that shows users where they are on the website and allows them to go back to previous pages. They can be very helpful for users, so if your website has a lot of pages, consider adding breadcrumbs.
  • Make sure your website is responsive. With more and more people using mobile devices to browse the web, it’s essential to make sure your website is responsive. This means that it will look good and be easy to use on any device.


Site structure and navigation are important for SEO because they help search engines understand your website and how it’s organized. They also help users navigate your website and find the information they’re looking for. If you have a well-organized website with clear and easy-to-use navigation, it will be easier for both users and search engines to find the information they’re looking for, which can improve your rankings significantly.

So, make sure to take the time to plan out your website’s structure and navigation before you start building it. And, if you already have a website, see if there are any improvements you can make.


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