By marketing the right way, you’ll be able to reach out to many more customers in the near future. Read through this guide for ideas on how to market a well drilling business.
Setup Social Media For Your Well Drilling Company
You’re going to want to build your company a social media profile page. This is going to be for business, so don’t post anything political or about other things that could drive people away. Keep it business related, even if you are tempted to share your opinion on something. You may think it’s okay to let people know what you think but a lot of the time that just drives away a bunch of people that would have otherwise hired you. Keep your comments about the world to yourself and you should be able to do a lot more business in the end.
Once you have a social media profile built, you’re going to have to try to get people to follow your page. One way to get more followers is to have a contest of some kind. For instance, you could tell people they can enter a contest by sharing a status about your business. You need to make the prize for the contest something that people are willing to share something for. An example would be free stuff with your company logo on it like a shirt and hat combo. You can also make the prize something like a free inspection or something else like a coupon that saves people quite a bit of money on your services.
A company needs to update their social media status regularly, but not so often that it is seen as spam. If you post the same thing over and over within just a few hours, people are likely to unfollow you because they don’t want to see stuff about your company all over the place all day long. Try to just post once or twice a day and don’t share the same message more than once every couple of days.
Make Sure You Have A Well Drilling Company Website
Get a website put together that teaches people more about your company. When you have a nice website, people are likely to visit it to learn a little more about what your company can do for them. Make it a point to work with marketing methods to improve your website’s traffic numbers, too. For instance, look into search engine optimization because that’s how you get your website ranked high in search engine results for certain key phrases. There are all kinds of ways to market your website so look up what you can do to get more visitors regularly.
Buy ads for your company’s website or social media profile through a social media website. You can set up ads to appear in the feeds of people that are likely to use your services. When you’re going to run ads, make sure you pick a time for them to run when your services are likely to be needed by people. For instance, it’s better for your messages to go out in the middle of the day or early evening instead of the middle of the night because people won’t be looking for your service during some points of the day.
When putting together ads, be sure that you have keywords and key phrases sprinkled throughout them so when people search for those words, your ads appear for them. Don’t just write something general in your ad without thinking through what you are putting into it. Also, don’t keyword stuff the ad either. You want it to have just one or two keywords in it that are likely to be searched for when people need your kind of a service. Also, have your ads change up every once in a while so you can reach even more people and not just keep targeting the same group all the time that may grow uninterested.
For your website, you should add a blog to it that tells people more about what your company can do for them. For instance, you can make your website with WordPress and then make new posts to your website regularly. You can write the content on your own or you can hire someone to write it for you. If you’re going to hire help then you need to read through the content they come up with to be sure it’s something that will add more value to your website.
Keep an eye on your ad and website statistics to get a better understanding of how many people are interacting with them. You don’t want to just put out an ad and build a website hoping that all you need to do is some simple SEO once or twice to reach more people. You have to stay on top of marketing on a regular basis so you can keep reaching out in new and different ways. If you don’t have time to do your marketing yourself, you can get help but you can do the basics like regularly adding content to your website.
Now you know some digital marketing ideas for well drilling companies. It’s good to market properly so you reach out to more people and they actually will be interested in your company. Just follow along with what you learned above and you should do great.