So if you’ve been struggling lately with generating pest control leads and fewer profits for your pest control business, then inbound marketing is the answer. In this article, learn why.
What is Inbound Marketing and Why it’s Important in Modern Times?
Marketing has always been important for the growth of pest control businesses. It’s only when people can find you do you get a chance to earn their business.
Inbound marketing is a type of marketing where the focus is on bringing the customer into your business. In other words, you attract the customer into your business. This is achieved by creating a striking website and an experience that’s tailored to their needs.
This is in contrast to outbound marketing, which focuses on pursuing potential customers and chasing them. Some examples of outbound marketing are cold calling, email blasting to a purchased list, direct mail, door to door selling, seminar series, etc.
In this digital world, inbound marketing is quickly outpacing outbound marketing. The latter has become less and less effective.
This is because people are receiving outbound marketing messages from too many people. They’re attending too many marketing calls and opening too many direct mails. After a certain period, they start to find it annoying and avoid them altogether. So if you’re calling in and reaching out to them, it’s more likely that you’ll face rejection.
Inbound marketing, on the other hand, is growing ineffectiveness. Instead of cold calling, you provide valuable content and experience. Consider these as pre-sales where you do not sell anything. You simply provide something useful. If the potential customers find your services relevant, they order them from you.
What Makes Up An Inbound Marketing Strategy?
If you own a pest control business, then you must be wondering how you can benefit from inbound marketing. Just like other types of businesses, you can create an inbound marketing campaign and reap benefits out of it. In this section, you’ll learn the step-by-step process of how to implement such a campaign.
Create a Great Pest Control Website
The first thing you’d need for an inbound marketing campaign is a well-designed website. Therefore, if you don’t already have a website, you should get one created.
This is where people looking for pest control services in your area will go to get in touch with you. Consider a website like your store on the internet.
When creating a website, you should ensure that it’s optimized for mobile devices. An increasing number of people are using mobiles to use the internet. Therefore, if you already have a website, you should recheck if it’s properly functioning on a mobile screen. Otherwise, even the people looking for pest control service will skip your website.
Write Valuable Blog Posts About Pest Control
Inbound marketing is built around value. You do not push but rather pull (or attract) customers into your business. To attract potential customers, you have to provide something of value.
And on the internet, nothing is more valuable than educational and informative content.
You can create a blog post on “How to identify bugs in your house.” When people read through the blog post, they know which type of bug is invading their house. At the end of the blog post, you can provide an option for them to contact you.
That’s how you generate leads through inbound marketing.
Optimize for Pest Control Searches with SEO
Search Engines like Google, Yahoo, and Bing are perhaps the best marketing channel for inbound marketing. This is because people are actively looking for solutions to their problems.
So if their house gets infested by bugs, then they’ll turn to Google and other search engines for immediate help. That’s where you can capitalize on and generate a good amount of leads for your business.
SEO requires you to select keywords which people type into the search box. When looking for pest control services, they might use terms like “best pest control service near me,” “immediate pest control help,” “cheap pest control service,” and so on. You need to optimize your website for these keywords.
Let People Call You Directly
With inbound marketing, you do not have to call people, people call you instead. And the people calling in are highly interested in whatever you have to offer. You can target the keyword that people search and run “Call-only” ads on Google. Whenever someone clicks on the ads, they get in touch with you over the phone.
You can talk to them directly and schedule the service. It’s perhaps the easiest way to generate leads online for a pest control business.
Post Regularly On Social Media
More than half of the world is on social media, and chances are you are too. But what you don’t realize is social media websites like Facebook, Twitter, Instagram are an excellent marketing channel for inbound marketing. You can drive traffic from these sites to your website and valuable content for cheap.
So people who are looking for a pest control service provider or just want to get their house checked for bugs can contact you. The algorithm that power social media websites is smart enough to find those people for you.
To Sum up
Inbound marketing is the future of marketing, not just for pest control businesses, but for all sectors. People are frustrated with being advertised and rather want to be marketed with value and empathy. So if you can show that, customers will offer you the contract of freeing their house for best. And the best part is they may even refer your services to their friends and colleagues.
So if you’re still relying on cold calling and direct mail marketing, then you’re missing out on bigger opportunities.